Furniture Licensed Lines Appealing – MIGE office furniture

Furniture Licensed Lines Appealing – MIGE office furniture

|August 12, 2018 | News

Klaussner Home Furnishings reported some of the strongest growth in the bedroom and dining categories. It expects to finish the year with double-digit growth, a factor that Geoff Beaston, senior vice president of case goods, attributes to its licensed collections  that include William Mangum and Thsha Yearwood. “Bill Mangum’s Carolina Preserves continues to be a great partnership,” he said. “We guangzhou office furniture have introduced five collections under this brand, and the styling has covered country, cottage, lodge and transitional. This has allowed the collections to have appeal nationwide. “Trisha Yearwood has been strong from the start; and with two collections representing traditional and contemporary, the appeal is broad as well,” he added. “All of our price points are in the medium to upper medium price points, and this seems to be an attractive place to be.”

He noted that both bed room and dining are doing well in these collections, although consumers tend not to buy bedroom and dining “to match as a general rule. However, when you have a bedroom with a complementary dining room,  China conference desk manufacturer the style has more validity on the sales floor.” Licensing also continues to do well with Hooker’s Cynthia Rowley line and Lexington Home Brands’ Tommy Bahama Home line. Standard Furniture, whose Magnolia Home by Joanna Gaines division hit retail this spring, also introduced new additions at both the April and October markets in High Point. Major retailers have devoted significant floor space to the collection and Gaines and husband Chip, both of HGTV Fixer Upper fame have drawn crowds with their appearances.

Legacy Classic’s licensed Rachael Ray line was a hit at the April High Point Market, with three whole home case goods collections plus coordinating upholstery offered by sister upholstery resource Craftmaster.

“The biggest thing we did was Rachael Ray, “ said Don Essenberg, president of Legacy Classic. “It placed very well, and more importantly, it is retailing very well.”

As of mid-November, Essenberg said, the line had placed on 350 retail floors representing some 100 individual accounts that include a mix of Top l00s and single store operators. That along with aggressive introductions of three to four collections each market—and strong response rates on those collections—over the last few years, is helping to shape 2016 into a strong year with anticipated growth in China negotiation desk provider the high single to low double digits. “We start with a focused consumer and determine the lifestyles and work backwards to develop furniture for that consumer and how they live, the cars they drive and the  music they listen to,” Essenberg noted. “We also use great designers and great designers design great furniture.” He noted that this isn’t to say that retail wasn’t a challenge in 2016. In 2017, he thinks it will “be more of the same minus the election. “There seems to be a disconnect between home purchases and the furniture business. It is not as directly related as it used to be.”

 

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