Outside of the abatement of negativity associated with the election, several manufacturers are considering how possible policies might shape the business environment in 2017. Len Burke, vice president at Klaussner Home Furnishings, said that after an expected softening of regulations, he doesn’t expect further impact from the election and that Klaussner will focus on its core collections. “We will continue to expand our two licensed collections by Trisha Yearwood and William Mangum with not only new product offering but also with effective marketing China office furniture manufacturer tools that will assist our retail partners in marketing to their consumers,” Burke said. “The challenge we face as a leading solutions provider is to create excitement across multiple categories. We are able to do that with our licensed collections by offering great product with a great story that creates emotions, which drives sales.” George Jordan, president at The MT Company, said that policies could be a positive business development but that the effect might not be immediate.
“Lowering corporate taxes and reducing regulation will likely put more money in the pockets of potential customers, but the timing may not impact anyone until 2018,” Jordan said. “Our business is fairly steady but we’d like it to grow more, so we are rolling out promotions in top-selling items for the end of Q4 and early2Ol7.”
Some of the initiatives at The MT Company include emphasis on performance fabrics, sectionals, swivels and “everything tufted,”Jordan said. “Pricing sensitivity continues to be a challenge for many retailers, so we are in the process of adding more fabrics on the less-expensive end of the spectrum,” Jordan said. “Many of those will be performance.” At Universal Furniture, the election isn’t expected to have any significant impact on 2017 projects, according to Jeff Scheffer, president.
“The biggest impact will be less talk around the water cooler,” Scheffer said. “I think most are happy it’s finally over. We believe we’ve set the table for another good year, and our focus continues to be on executing our strategy China conference desk manufacturer and being the easiest company our customers transact with.” Neil MacKenzie, director of marketing at Universal, said that Universal and Smart stuff brands have common approaches to supporting retail partners. “We’ve continued to enhance the quality of our photography to ensure it can support local advertising efforts online and through social as well as more traditional forms of media,” MacKene said.
“We’ve also increased our investment in our website and social media to better support dealers and provide them with content to leverage at the local level. And we are looking to provide enhanced technology tools to retailers to better support conversations in-store with the retailer and consumer, ultimately helping aid the sale.”
Craftrnaster will also continue to upgrade its website in 2017, Calcagne said. The upgrade is part of an effort to help consumers pre-shop the line before being directed to the company’s retail partners through the dealer locator. Guangzhou big executive chair factory Additionally, the company plans to increase production to support its Quick Ship program. “The dealers have asked for new styles, so we have added six new groups this past market,” Calcagne said. “These 16 groups are the go-to frames for high volume and quick turnaround and typically ship within 48 hours. We will be expanding production once again as we continue to grow to maintain our two-to-four week turnaround on all custom orders.”