This year, youth resource Stone & Leigh, a division of Stanley Furniture, boosted Its marketing efforts to Millennial customers through a digital marketing campaign launched in May. Through this campaign, it posts banner ads on Facebook and mobile phone screens of young moms or moms-to-be who may be in the market for youth furniture. The company mails a consumer who clicks on those migeof ads a catalog that also bears the name of the retailer in their area that carries the line. The store mentioned in the circular has displays that mirror the images in the catalog so the consumer knows what to expect during their visit.
Interest in the youth line helped bolster sales during the third quarter Stanley noted in a recent quarterly report The company also used the October market to bolster the line with 94 new items spread across five existing groups. These products China office desk manufacturer along with inline pieces will continue to play a role in the company’s digital marketing campaign moving forward officials said.
Legacy Classic Kids also reported its youth business was up over last year much of which was driven by product in existing collections, as well as its licensed Wendy Bellissimo line, said Don Essenberg president. “The majority of our business this year has been with product we have introduced the last couple of years: he said, noting that the division continues to do the bulk of its business at traditional furniture stores versus youth specialty stores.
The challenge, he said, relates to the location of the youth displays China office partition manufacturer at retail and the fact that many youth departments are not expanding to absorb more product. “It makes it difficult to add collections to your assortment, he noted of the defined square foot age for the category at retail. In the year ahead, Essenberg said the company will focus on developing product geared towards specific youth lifestyles.
Doug Devine, president of Hillsdale Furniture’s youth division NE Kids, said that one of the big drivers of business for the youth bedroom resource this year was the completion of a move from its former Virginia warehouse into Hilisdale’s new 650,000-square-foot warehouse in Kentucky, where Hilisdale is based. He said the move effectively allows NE Kids to double its amount of product it keeps in stock. “Our business definitely took off for us,” Devine said. “We made positive strides with existing and new retailers that hadn’t bought from us in Virginia.”
He said the company’s balance of styles across 10 collections also helped drive business among its customer base.